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Meet Cody Stevens

Cody Stevens is the heart behind X Squared. As our CEO and a millennial entrepreneur, he brings a wealth of experience in mindset, productivity, relationships, and health. Cody’s journey started as a humble one—picking up bottles in alleys just to get by—and led him to build several seven and eight-figure businesses across different industries. Along the way, he developed clear and practical processes that helps align people with a shared vision. Those processes are the foundation of how we help organizations realize their true potential.

The Team

Meet the other leaders.

Marcus Boudreaux

Chief Operating Officer

Marcus Boudreaux is the driving force behind executing our vision across all portfolio companies. With a Doctorate in Business Administration and years of hands-on experience, he specializes in developing operational strategies that help entrepreneurs uncover their unique strengths and clarify their vision. Whether he’s building strong, cohesive teams or navigating the everyday challenges of leadership, Marcus is always pushing boundaries to uncover potential. His work reflects our core values of Growth, Authenticity, and Team, ensuring that every strategy is built with genuine care and a focus on excellence.

Paul Senn

Chief Sales Officer

Paul Senn leads our sales teams and is a key driver behind helping our portfolio companies build winning cultures and achieve outstanding results. Paul has a proven track record of helping companies expedite their goals from years to months. His time as a Division 1 football player taught him what it takes to perform at the highest levels and build successful teams. Paul is an authentic leader, and his competitive spirit, deep expertise, and genuine mentorship push our sales force to consistently exceed expectations.

Why X²?

At X Squared, we understand that people and culture challenges can hold your business back. That’s why we work closely with business owners and their teams to develop clear strategies that drive growth. We know the daily struggles—misaligned teams, inefficient processes, and missed opportunities. Our hands-on approach delivers real-life, actionable solutions that align your team, streamline operations, and create a culture built for success. The result? Your people make smart decisions, solve problems faster, and scale your business for lasting impact.

Our Core Values

#BEGREAT

"Be intentional. Focus on impacting one person's life, and watch it exponentially spread like wildfire. That's how we change the world."
​- Cody Stevens