Here’s a simple truth:
If your business is overloaded, it’s not time to grow.
It’s time to fix your margins.
Most people try to solve a capacity issue by adding more volume.
That’s like trying to fix a broken car by driving faster.
You want more profit? Start here:
Example: $1,000 Product
You sell a product for $1,000
You sell it to 100 people/month
You make $100K/month
Now you raise the price to $1,300
You lose 20% of customers
You sell to 80 people
80 × $1,300 = $104,000
You make more money
You serve fewer people
You reduce fulfillment strain
You buy back your time
That’s margin. And margin = growth fuel.
Option 2: Raise Average Ticket
Still charging $1,000?
Just sell more to the same people.
Add a simple upsell. Bundle something. Improve the offer.
Push your average ticket to $1,200
Still 100 buyers = $120K/month
No extra marketing
No new hires
- Just more money from the same people
What to Do with the Extra Margin
Here’s why this matters:
Margin funds scale.
With more margin, you can:
Hire better talent
Fix broken systems
Invest in leads
Stop babysitting operations
Low margin = no money + high stress
High margin = cash + capacity to grow
Action Step:
Look at your numbers this week:
Where can I raise prices without breaking demand?
What’s one upsell I can test this month?
What constraint in ops is choking our growth?
More customers isn’t the goal.
More profit from the right ones is.
Do the little things,
Cody
